Bachelor of Commerce
2019 - CurrentModern Media Ltd
Head of Digital
2014 - 2018Vodafone Global Enterprise
Digital Campaign & SEO Manager
Responsible for developing and executing global/national marketing programs while assisting with the planning, development and execution of highly effective multi-touch, multi-channel demand generation programs that support pipeline goals. Have successfully implemented complex campaigns stretching the limits of possibilities within marketing automation platform.
Partnered with global account teams to translate their marketing requirements to create functional campaigns within marketing automation framework.
Responsible for leading SEO strategy, planning, execution and optimisation for the growth of Vodafone’s organic traffic within the B2B segment. Define and implement SEO compliance and best practices by working with local markets to drive quality traffic to Vodafone Enterprise section of the websites.
Conduct leading edge techniques in deep data SEO analysis to identify UX and other technical issues through SEO audit to improve search visibility of Vodafone Enterprise within various local markets. Provide key insights on optimisation strategies and performance of Vodafone Enterprise websites on agreed KPIs.
Lead to increase awareness about SEO and related best practices through webinars and support. Assist with the building of SEO amplification programs that drive internal and external link building by coordinating with local markets for the development of different types of content focused on agreed personas.
2010 - 2013Omnicom Media Group
Managed large scale ad-spend across 20+ clients including Fortune 500 companies.
Efficiently executed client online marketing solutions in collaboration with agency teams and coordinating cross-discipline groups/agencies, from content to technology. Pre-sales engagement work including proposal development.
Develop, recommend, and execute the plan, account, & campaign strategy. Conduct deep data analysis to inform strategic marketing insights and optimisation requirements. Drive full client management to provide critical insights on optimisation strategy, training and issue resolution.
Lead AdWords and Facebook training for clients. Achieved results in PPC campaigns above expectations for conversions and profitability in overall results and product-specific pushes; For a particular client within travel segment increased profit by more than 900% over previous year’s cruise high season results and an increase in online bookings on a 50% YOY reduction in media budget.