Resume

Education

1998
Utkal University

Bachelor of Commerce

Experience

2019 - Current
Modern Media Ltd

Head of Digital

2014 - 2018
Vodafone Global Enterprise

Digital Campaign & SEO Manager

Responsible for developing and executing global/national marketing programs while assisting with the planning, development and execution of highly effective multi-touch, multi-channel demand generation programs that support pipeline goals. Have successfully implemented complex campaigns stretching the limits of possibilities within marketing automation platform.

Partnered with global account teams to translate their marketing requirements to create functional campaigns within marketing automation framework.

Responsible for leading SEO strategy, planning, execution and optimisation for the growth of Vodafone’s organic traffic within the B2B segment. Define and implement SEO compliance and best practices by working with local markets to drive quality traffic to Vodafone Enterprise section of the websites.

Conduct leading edge techniques in deep data SEO analysis to identify UX and other technical issues through SEO audit to improve search visibility of Vodafone Enterprise within various local markets. Provide key insights on optimisation strategies and performance of Vodafone Enterprise websites on agreed KPIs.

Lead to increase awareness about SEO and related best practices through webinars and support. Assist with the building of SEO amplification programs that drive internal and external link building by coordinating with local markets for the development of different types of content focused on agreed personas.

2010 - 2013
Omnicom Media Group

PPC Manager

Managed large scale ad-spend across 20+ clients including Fortune 500 companies.

Efficiently executed client online marketing solutions in collaboration with agency teams and coordinating cross-discipline groups/agencies, from content to technology. Pre-sales engagement work including proposal development.

Develop, recommend, and execute the plan, account, & campaign strategy. Conduct deep data analysis to inform strategic marketing insights and optimisation requirements. Drive full client management to provide critical insights on optimisation strategy, training and issue resolution.

Lead AdWords and Facebook training for clients. Achieved results in PPC campaigns above expectations for conversions and profitability in overall results and product-specific pushes; For a particular client within travel segment increased profit by more than 900% over previous year’s cruise high season results and an increase in online bookings on a 50% YOY reduction in media budget.

Design Skills

DIGITAL STRATEGY

95%

PERFORMANCE MARKETING

95%

SEARCH ENGINE OPTIMISATION

85%

SOCIAL MEDIA MARKETING

90%

WEB ANALYTICS

85%

MARKETING AUTOMATION

80%

Coding Skills

LEAD NURTURE & GENERATION

85%

CONTENT STRATEGY

88%

CONVERSION RATE OPTIMISATION

80%

WEB USABILITY

75%

PRODUCT DEVELOPMENT

70%

OMNI CHANNEL STRATEGY

80%