Daxesh Patel
Digital Marketing Leader & Growth Strategist
Driving revenue growth through innovative digital marketing strategies with 20+ years of experience scaling brands globally.
Driving revenue growth through innovative digital marketing strategies with 20+ years of experience scaling brands globally.
Driving measurable business impact through data-driven marketing strategies
I'm a seasoned digital marketing consultant with over 20 years of experience with a passion for building high-performance teams and creating data-driven marketing strategies that deliver measurable business impact. My expertise spans across performance marketing, brand strategy, marketing automation, and customer lifecycle optimization.
Throughout my career, I've successfully managed over £10 million in ad spend, optimising campaigns on platforms like Google Ads, LinkedIn, and Meta. My work has spanned sectors including tech, media, retail, and telecoms, with notable clients such as Vodafone, Disney+, Unilever, and Canon.
Combining deep analytical insight with hands-on expertise, I build digital strategies that convert. Whether it's refining customer journeys, scaling ad performance, or integrating automation.
With precision, I pinpoint profitable prospects across diverse sectors and create tailored marketing plans that include SEO, PPC, social media, and marketing automation.
As a leader in SEO strategy, planning, execution, and optimization, I have significantly increased organic traffic for businesses within the B2B/B2C segment.
I leverage AI and machine learning tools to streamline digital marketing processes, from campaign optimisation and bid management to predictive analytics.
I've built and led cross-functional digital marketing teams, fostering collaboration across PPC, SEO, data analytics, and content with a focus on clear objectives.
Employing data-driven findings to refine campaigns and boost performance for optimal ROI. Rigorous analysis of KPIs ensures continual marketing improvement.
My journey through the digital marketing landscape
Specialized capabilities developed over two decades in digital marketing
Showcasing impactful digital marketing initiatives that delivered outstanding results
As Head of Paid Media at Superb Digital, I restructured and optimised both Google Ads and Meta Ads campaigns for a growing e-commerce brand. By combining precision audience segmentation, dynamic ad testing, and conversion-led bidding strategies across both platforms, I achieved a 123% uplift in ROAS—rising from 5.2 to 11.6 within just two months.
At Vodafone Global Enterprise, I led a large-scale international SEO initiative across multiple markets. This included optimising site architecture, implementing market-specific strategies, and enhancing UX. The outcome: a 40.22% increase in organic traffic year-on-year, driving annual visits from 89.5M to 125.5M and significantly improving visibility in key regions.
While at Modern, I developed a custom real-time budget tracking system for multinational marketing campaigns across different languages and regions. This tool provided live performance insights, improving budget allocation efficiency by 23% and reducing overspending by 16%. It supported agile decision-making and tighter campaign governance at scale.
Testimonials from professionals who have worked with me throughout my career
Daxesh has been a colleague of mine for three years. His broad experience in the digital sector and his great personality made him a person I very much liked to work with. While his core expertise is PPC marketing, he also is very knowledgeable in the field of SEO and he generally just seems to know everything concerning Google and its products."
International Digital Director, PHD Network
I worked with Daxesh whilst I was in Global Enterprise. I can say that Daxesh has great experience designing Digital Campaigns and planning the ROI you will get from them. Daxesh has a very warm approach and is a very efficient professional. He is a joy to work with and one of these individuals with great knowledge about the Digital world and how to engage with customers through digital media. I wish Daxesh all the success in his career."
Marketing & Sales Director, Vodafone Global
Daxesh is a result and detail oriented digital marketer. I worked with him on various projects and can say with confidence that he's a clear subject matter expert when it comes to email marketing and digital campaigns. His knowledge and expertise on Eloqua is impressive. He handles very complex campaigns with ease."
Global Digital Campaign Manager, Vodafone Global