Digital Growth & AI Marketing Leader

Build scalable digital growth powered by strategy, performance, and intelligent automation.

I help organisations accelerate revenue, improve marketing efficiency, and transform digital marketing into a measurable growth engine.

20+ years delivering measurable impact across global brands, managing £30M+ budgets and increasing ROAS by over 123%.
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Impact

Trusted to deliver measurable growth at global scale.

I have led digital growth and transformation programmes across global organisations, improving performance across paid media, SEO, and marketing automation.

123%
Increase in return on ad spend, from 5.2x to 11.6x
£30M+
Annual digital marketing budget managed across global programmes
40%+
Increase in organic traffic — 89.5M to 125.5M annual visits
90%
Operational efficiency improvement through marketing automation

Capabilities

Strategy, execution, and intelligent growth.

Five interlocking disciplines that transform marketing from a cost centre into a scalable growth engine.

01
Paid Media & Performance Leadership

Design and scale paid media programmes that maximise revenue performance and efficiency across all channels.

Example Impact
Increased ROAS from 5.2x to 11.6x within two months
Accelerated reinvestment and campaign expansion
02
SEO & Organic Growth Strategy

Build global SEO programmes that drive sustained organic growth and scalable acquisition at enterprise scale.

Example Impact
Increased annual visits from 89.5M to 125.5M
40%+ year-on-year organic traffic growth
03
Conversion Optimisation & Revenue Growth

Improve conversion efficiency across websites and campaigns to maximise revenue from existing traffic.

Example Impact
Increased conversion rates by up to 57%
Revenue performance improvements across multiple markets
04
AI-Driven Marketing Automation & Transformation

Design intelligent automation systems that transform marketing into scalable growth infrastructure. Automation removes operational friction. Teams focus on strategy. Marketing becomes faster, more efficient, and scalable.

AI Content Generation Automated Reporting Campaign Workflow Automation Intelligent Performance Optimisation AI Operational Efficiency
Example Impact
Reduced manual marketing workload by up to 90%
Automated content creation and reporting workflows
Increased operational efficiency and scalability across teams
05
Digital Growth Strategy & Transformation

Align marketing, technology, and business strategy to deliver measurable commercial growth at scale.

Example Impact
Managed global digital programmes exceeding £30M annually
Sustained improvements in marketing efficiency and revenue

Experience

Proven leadership across global organisations.

Vodafone Global Enterprise
Global SEO & Digital Strategy

Led global SEO strategy and digital growth programmes across Vodafone's enterprise division, delivering sustained improvements in organic visibility and revenue at international scale.

Increased organic traffic by 40.2% year-on-year
Delivered over 125M annual visits across global markets
Senior Leadership Role
Head of Digital

Directed full-funnel digital marketing strategy with ownership of a £30M annual budget. Drove measurable improvements in conversion performance across multiple markets and channels.

Managed £30M annual marketing budget
Increased conversions by 57% across key markets
Growth Agency
Head of Paid Media

Built and led paid media operations, transforming programme performance through rigorous optimisation, creative strategy, and data-driven bidding systems.

Increased ROAS by 123% — from 5.2x to 11.6x
Improved profitability and enabled sustained campaign expansion
Independent Consultancy
Digital Marketing Consultant

Designed and implemented AI-powered marketing automation systems for organisations seeking to reduce manual overhead and scale performance without increasing headcount.

Built AI-powered automation systems across content, reporting, and campaigns
Reduced manual marketing workload significantly, freeing teams for strategy

Ready to bring this experience to your organisation?

Work With Me

Notable Projects

Impactful initiatives that
delivered outstanding results.

Showcasing digital marketing projects with measurable, real-world impact across global organisations.

01

Cross-Channel ROAS Boost

Superb Digital 2024

As Head of Paid Media, I restructured and optimised Google Ads and Meta Ads campaigns for a growing e-commerce brand. By combining precision audience segmentation, dynamic ad testing, and conversion-led bidding strategies across both platforms, I achieved a 123% uplift in ROAS within just two months.

123% ROAS uplift
5.2× → 11.6×
02

Global SEO Traffic Surge

Vodafone Global Enterprise 2018

Led a large-scale international SEO initiative across multiple markets — optimising site architecture, implementing market-specific strategies, and enhancing UX. The outcome: a 40.22% increase in organic traffic year-on-year, driving annual visits from 89.5M to 125.5M and significantly improving visibility in key regions.

40%+ Organic growth
89.5M → 125.5M
03

Real-Time Budget Tracker

Modern Limited 2020

Developed a custom real-time budget tracking system for multinational marketing campaigns across different languages and regions. This tool provided live performance insights, improving budget allocation efficiency by 23% and reducing overspending by 16% — supporting agile decision-making and tighter campaign governance at scale.

23% Efficiency gain
−16% overspend

Ready to achieve similar results for your organisation?

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What Colleagues Say

Testimonials from professionals who have
worked with me throughout my career.

"

Daxesh has been a colleague of mine for three years. His broad experience in the digital sector and his great personality made him a person I very much liked to work with. While his core expertise is PPC marketing, he also is very knowledgeable in the field of SEO and he generally just seems to know everything concerning Google and its products.

MS
Mike O. Stapelfeld International Digital Director, PHD Network
"

I worked with Daxesh whilst I was in Global Enterprise. I can say that Daxesh has great experience designing Digital Campaigns and planning the ROI you will get from them. Daxesh has a very warm approach and is a very efficient professional. He is a joy to work with and one of these individuals with great knowledge about the Digital world and how to engage with customers through digital media. I wish Daxesh all the success in his career.

MF
Maria Fernandez Gutierrez Marketing & Sales Director, Vodafone Global
"

Daxesh is a result and detail oriented digital marketer. I worked with him on various projects and can say with confidence that he's a clear subject matter expert when it comes to email marketing and digital campaigns. His knowledge and expertise on Eloqua is impressive. He handles very complex campaigns with ease.

DB
Dipti Bhatia Global Digital Campaign Manager, Vodafone Global

Heard enough? Let's have a conversation.

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Daxesh Patel

About

Digital growth leader with 20+ years of measurable impact.

I am a digital marketing leader specialising in performance, growth, and marketing transformation. Over the past two decades, I have helped global organisations improve marketing performance, scale revenue, and implement intelligent automation.

My experience spans global organisations, agency leadership, and digital transformation — combining strategic vision with the technical depth to execute at scale.

My focus remains simple: deliver measurable growth.

Paid Media SEO Strategy AI Automation Digital Transformation Growth Strategy
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Philosophy

Marketing should deliver measurable business outcomes.

Marketing is performance.
It is growth.
It is measurable impact.

My focus is building scalable marketing systems that deliver long-term business value. Not vanity metrics. Not activity for its own sake. Programmes designed to compound — growing more efficient and more effective over time.

AI & Automation

Intelligent automation is transforming marketing.

AI enables faster execution, greater efficiency, and scalable growth. My work focuses on implementing intelligent automation that improves marketing performance and operational efficiency — removing friction so organisations can move faster.

AI enables faster, higher-quality execution
Automation removes operational bottlenecks
Teams focus on strategy and relationships
Marketing becomes an intelligent growth engine

Get in Touch

Let's start a conversation.

Tell me about your project, challenge, or opportunity. I'll get back to you within 24 hours.

Email dhpatel@gmail.com
LinkedIn linkedin.com/in/dhpatel
Twitter / X @daxeshpatel
Response time Within 24 hours
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